For Immediate Release
January 13, 2012
Capel Warms Up the Floor
with New Chenille Creations Program
Troy, N.C. - Capel Rugs, America’s rug company™, is taking the chill out of the winter season by launching a creative new custom design program at the winter markets in Atlanta and Las Vegas.
Chenille Creations is a custom-made rug program that enables designers and distributors to choose a base, accent and border from over 18 designer colors of plush, ultra-soft cotton chenille. In addition to choosing the color combinations, customers also select from more than 24 standard shapes and sizes or specify custom dimensions, creating infinite design possibilities.
Handcrafted in the United States, Capel’s Chenille Creations rugs feature distinct patterns that are reversible for twice the wear.
At the winter markets, Capel is also adding new collections to its successful licensing programs with Biltmore® For Your Home and Williamsburg®.
Biltmore® For Your Home welcomes the introduction of Balustrade, a hand tufted collection inspired by the iron scrollwork and railings found at Biltmore® House in Asheville, N.C. The stylized pattern is available in three colorways – black, ivory and mink – creating an elegant foundation to base an interior room plan.
Arabella, a new collection for Williamsburg®, is a stunning, hand knotted rug featuring a lattice-style pattern available in three colorways – spring green, bluebell and raspberry. The refreshing garden theme complements traditional and transitional interiors.
"We’re excited to bring these new collections to the marketplace," said Capel Vice President-Product and Creative Director Tami Watras. "From cozy and soft with Chenille Creations to fresh and crisp with Arabella, they are right on trend with the décor of today’s homes. And, of course, we back up these designs with the strong tradition of quality that is synonymous with Capel Rugs, creating a stellar 2011-12 product line."
"The response to our latest introductions from our retail partners has been tremendous," added Capel Rugs Vice President of Sales Allen Robertson. "We are looking forward to continuing that success and helping our retailers grow their rug business throughout the winter with these additions."
Capel’s showroom at the Atlanta International Area Rug Market is located in Merchandise Mart at Space 6F2. The market runs from Jan. 12 to 15.
At the Las Vegas Market, Capel shows in World Market Center, Space A226. The market runs Jan. 30 to Feb. 3.
About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.
To see more from Capel Rugs' program of more than 10,000 unique designs, visit CapelRugs.com.
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