Capel Rugs, America’s Rug Company
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July 2012

Capel Rugs Press Release
Las Vegas, World Market Center, Space A226

For Immediate Release
July 24, 2012

Refashioning the Silk Road: Capel Transforms Historic Pattern
for Thailand Outdoor Collection


Gorder, Williamsburg® and Hand Tufted Styles Round Out Las Vegas Market Debuts

TROY, N.C. – Capel reweaves the rich, concentrated patterns of the Silk Road for today’s consumer in the new Thailand outdoor collection. Debuting with three designs, Thailand carries out a modern vibe on the traditional ikat and lotus themes.

"We've reworked what are typically richly-hued fabrics in lighter, casual patterns and colors, just right for outdoor spaces," says Tami Watras, vice president-product and creative director for Capel Rugs.

Wilton woven of 100 percent olefin in Belgium, Thailand incorporates relaxing and muted tones of washed khaki and weathered chambray. While made to endure exterior conditions, they are soft enough for indoor use and are available in sizes ranging from 3'11" by 5'6" to 7'10" by 11'.

Williamsburg® Deals
History takes another modern turn in the latest Williamsburg® Collection addition as Capel aims its New Style Point of View™ at a contemporary interpretation of the historic Bowden Scallop pattern.

"Consumers want to see new and current," says Watras. "We've taken an archived needlepoint upholstery covering found in the Williamsburg home of John D. Rockefeller and stylishly conveyed the historical sense by moving this design into a contemporary realm by playing with scale and color."

The classic pattern gets a makeover with an airy design, lightened colors and soft, 100 percent hand tufted wool. The Bowden Scallop rug is available in four colorways (bamboo, blue bell, parchment and spice) in sizes ranging from 5' by 8' to 8' by 11'.

New Colorway for Mirza
A new colorway for the Velvet Mirzal collection also makes its debut. The 100 percent wool, hand-tufted rug design adds black to its offerings that also include gold. Both colorways are available in round, rectangle and runner shapes.

New to the Las Vegas Market from Capel:

Designs from Genevieve Gorder with striking colorways in global patterns.
Genevieve Gorder’s passion for the bold and bright is on full display with four trend-setting designs for Capel: Snø, Moor, Tribe and NY Dot. These collections are flat woven from pure wool and made in India. The Snø, Moor and Tribe lines all feature updated interpretations of heirloom patterns and traditions, with influences that range from Scandinavia and the mandalas of South Asia to the dizzying curves of classic Middle Eastern rug making. NY Dot takes a more contemporary turn, drawing on themes found in the New York subway.

All four of these collections come in a wide range of colorways that incorporate the season’s most fashion-forward looks, including a vibrant yellow that is sure to be one of the market’s most compelling.

Hand Knotted Wool Luxuries
Ethereal
Intricate classic detail marries fashionable form to create the fabulously hand knotted Ethereal collection made of 100 percent wool in India. Easily updates contemporary to casual eclectic settings. A 6' x 9' rug may retail for $2,699.

Eminence
Traditional beauty showcased in four captivating colorways - charcoal, red, ivory and chocolate. Capel’s Eminence hand knot reigns supreme in all its regal glory. The collection is a hand knotted product from India made of pure wool. A 5' x 8' rug may retail for $1,599.

Hand Tufted Shag
Felicity Shag
Dreamy and luxurious our new Felicity Shag begs to be walked on. Subdued in subtle ivory it lays the groundwork for any sophisticated setting. Hand tufted in India, Felicity is made is 100 percent polyester. A 5’ x 8’ rug may retail for $399.

Skyline Shag
A modern vibe with an on trend palette, Skyline Shag delivers high style in three color-coordinated stripes. Hand tufted in India, Skyline is made is 100 percent polyester. The collection is available in three colorways - grey multi, sand multi and brown multi. A 5' x 8' rug may retail for $399.

American Originals
Bear Creek
Capel's Bear Creek braided rugs are made in a sturdy wool blend. These area rugs are inspired by the ruggedly, beautiful mountain country. The new colorways include olive branch, night train multi and java. Bear Creek is 100 percent reversible and made in the USA. A 5' x 8' oval rug may retail for $399.

Heathered
A unique tonal braid collection, Heathered easily pairs with a range of lifestyles and furnishings. The exclusive Capel braid construction adds textural appeal. New color introductions are grey, pinwheel navy, scarlet red and java. Made of a sturdy wool blend in the USA. A 5' x 8' oval rug may retail for $399.

Haven
Sophisticated neutrals are on trend in Capel's Haven collection. Created with a lovely textural appeal for visual interest, Haven is available in four colorways - oatmeal, grey, beige and mink. Composed of New Zealand wool and polyester and made in the USA. A 5' x 8' rug may retail for $499.

Regatta
The new Regatta rugs are redolent of old naval style with an attractive mixture of contrasting yet complementary colors. Reds, blues, yellows and greens create a beautiful braided sensation. Regatta is available in five colorways - sunshine, seafoam, moonlight, maritime and nautical. Composed of polypropylene/nylon and made in the USA. A 5' x 8' rug may retail for $329.

Harbor Bay
From the foyer to the fireplace, Harbor Bay creates a warm and cozy environment. Harbor Bay is available in five colorways - sandy ridge, maritime forest, weathered grey, blue waters and rustic red. Composed of polypropylene/nylon and made in the USA. A 5' x 8' rug may retail for $329.

Taffy
Playful color adorns the floor in a cleverly crafted stripe. Made in the USA, this reversible braided collection is the perfect decorating solution for any casual space in need of a pop of color. Taffy is available in five colorways - citrus green, dark blue, royal purple, hot pink and rainbow. Composed of cotton blend, a 5' x 8' rug may retail for $399.

Grassy Island
Expanding on the success of Capel's woven Hampton collection, the company takes this popular style to the great outdoors. Grassy Island rugs are woven of 100 percent polypropylene. The collection is available in two colorways - seagrass and seagrass stripe. Made in the USA. A 5' x 8' rug may retail for $319.

Market Location:
At the Las Vegas Market, Capel shows in World Market Center, Space A226. The market runs July 30 to August 3.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.

To see more from Capel Rugs' program of more than 10,000 unique designs, visit CapelRugs.com.

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For media inquiries, contact Rivers Agency:
Lauren Rivers
publicrelations@riversagency.com
919-932-9985

Capel Rugs Press Release





 


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