Capel Rugs will introduce two new mid-range priced transitional rug lines in six colorways to the WILLIAMSBURG collections at HPMRKT in April. WILLIAMSBURG’s tagline – Trend Meets Tradition - is reflective of the classic 18th-century design adapted to the colors, materials, and scale of a transitional look. The goal is to preserve the appeal of our brands while meeting the tastes of new generations.
We’ve worked closely with The Colonial Williamsburg Foundation since 2002. Recently, I spoke with Liza Gusler, the amazing Licensing Manager for the WILLIAMSBURG brand (WBG brand), about our shared desire to offer enduring Southern styles with national appeal.
The entire collection features new colorways that complement the many neutrals on the market. Our colors range from aqua and indigo to greige and taupe. The new rugs will be available late summer 2016.
How we arrive at colorways, construction, and design.
Capel is one of thirty licensees working with the WBG brand. Also included are names such as Benjamin Moore, Global Views, York Wallcoverings, Robert Abbey lighting, and PK Lifestyles fabrics.
As Liza notes, we all benefit from her ability to listen to designers from a range of WILLIAMSBURG licensees regarding what’s happening in the marketplace with colors, fabrics, and much more. We, in turn, translate it into products that are just right for WBG brand customers.
Why we feel Shalimar Resist and Ashland are unique Capel – WBG brand rug offerings.
Technique and colorways make the difference.
We’ve employed a hand woven Jacquard, using a combination of a high and low pile and 3 to 4 shades of color and very detailed patterns. The fibers are 55% wool, 35% viscose, and 10% cotton yarns. The lower pile is wool while the higher pile uses a mixture of viscose and wool. Viscose offers a silky sheen.
What Liza and I both love are the effects this approach creates depending on your vantage point and the lighting. Whether you are looking from north, south, east, or west – the texture offers a different effect.
Ashland – Style # 1785 incorporates a paisley pattern. It is available in aqua, natural, and greige.
Shalimar Resist – Style # 1786 is a hand-tufted damask design made by master weavers in India. It is available in indigo, taupe, and khaki.
Williamsburg brands represents “the good bones of classic 18th – century design with modern sensibilities.”
Liza says, “Nearing our 80th anniversary WILLIAMSBURG remains an evolving, venerable brand possessing the good bones of classic 18th – century design yet appreciating modern sensibilities.”
I love it. WBG brand has owned tradition for 50 years. It’s a challenge to improve upon what our mothers and grandmothers passed along. When building on design foundations that have not gone out of style for literally hundreds of years, there’s a freedom that enables us to bring transitional pieces to our customers that are affordable and gorgeous.
Capel Rugs is honored to collaborate with the pioneer of home furnishings licensing, beginning over 80 years ago with Wedgwood at the suggestion of John D. Rockefeller, Junior, who remained an active benefactor of Colonial Williamsburg and America’s historical design traditions until his death in 1960.
Learn more about The WILLIAMSBURG brand: https://www.colonialwilliamsburg.com/do/shop/licensing/
See you at High Point Market in April!