The high note of home décor each year is High Point Market. Thousands of movers and shakers descend on the town to make decisions about what will be the hot new trends of the year ahead. We’re thrilled to say that this Market was another stunning success for Capel Rugs as we introduced our newest designer, Coco, from the sensational blog COCOCOZY.
The showroom was laid out to demonstrate how the colorful collection uses Coco’s signature patterns in new, seemingly effortless ways. Each rug – 24 in all – can be freely mixed and matched. It wasn’t just the visual appeal that struck buyers, though. There were plenty of amazed reactions at how soft each rug is. There’s something especially plush about these 100% wool hand-knotted Indo-Tibetan weaves.
Buyers took notice, placing substantial orders for all five designs in all available colors. The collection was so well received that buyers were placing orders on the spot. Others called their orders in before heading home. We knew that COCOCOZY had serious attraction, but this reception was beyond our expectations.
There was also a huge attendance at our cocktail party to introduce Coco. Because of her anonymity online, few knew what to expect. The biggest dealers in the business and the industry’s leading publications walked away saying that Coco herself is just like her collection – modern, stylish and accessible.