We love showing off our newest rug designs each market, yet we know not everyone can make to Atlanta, Las Vegas, High Point and Chicago. Our new interactive virtual tour of our Atlanta International Gift & Home Furnishings Market showroom gives our customers and colleagues 24/7 access to one of our showrooms.

Atlanta Market Interactive Virtual TourA look inside our Atlanta Market showroom using the virtual tour

During summer market, held July 8-15, we teamed up with Google Business View to create the engaging virtual tour. Google professionals captured premium-quality, panoramic images of our 9,000-square-foot Atlanta space. The results are stunning, true-to-life views of Capel’s latest designer styles, rug displays and signage.

“Our virtual tour serves as a way to show customers who didn’t come to market what they missed,” says Cameron Capel, vice president of national accounts. “And for those who did attend, it’s a great reminder of what they saw and loved during their visit. This technology provides buyers with the opportunity to walk through our showroom and view our products at their convenience – from any location and at any time.”

Made in the USA rugs

The virtual tour can be found on our website or by using Google Search, Google Maps and Google+. After seeing the results, we plan to include other showrooms in our virtual tour offerings in the coming months, and we plan to update the content on a regular basis.

Google Business View uses Google Street View technology to create an immersive, interactive experience with 360-degree views and intuitive navigation. The technology works on any Web-enabled computer or mobile device.

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Following strong showings in Atlanta and Las Vegas this summer, Capel Rugs capped off an extremely successful summer with a presence at the Tupelo Furniture Market. Buyers and exhibitors experienced our incomparable rug selection and were impressed with our latest styles.

“The potential to see at least 100 dealers or potential dealers who would not be at other markets made this an enticing opportunity for Capel,” said Allen Robertson, vice president of sales. “In addition, several large customers told us they preferred Tupelo for accessory buying.”

Burleigh RugsL-R: Burleigh in ivory blue, ivory multi and beige multi

Our Burleigh collection headlined the event with its striking floral motif. The rug has a hi-lo pile tufted in square patterns with a needlepoint and quilted for a yarn look. Burleigh is reminiscent of the Scottish quilt and is available in three colorways – beige multi, ivory blue and ivory multi. The transitional rug’s sizing includes 5′ x 8′, 7′ x 9′ and 8′ x 11′.

Garland in butter

Another standout in Tupelo was our Garland rug. The lovely butter colorway is in line with trending pastels, and the versatile pattern is an updated classic that contains floral and mandala influences. The 100% wool rug is sure to be a favorite for homes as the summer months give way to fall.

After experiencing such an overwhelmingly positive response to our new products, we can’t wait for the start of fall market season. We’ll be sure to amaze when we reveal brand new offerings in our showroom – Market Square, Space 112 – during High Point Market, October 18-23.

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Capel offers more rugs in more categories than any other rug company – from original braids and the finest hand-knotted rugs to innovative indoor-outdoor and youth-friendly collections. Even with so many options to choose from, we’re always creating new patterns and designs to fit every style and budget. Our latest creations are headed to Sin City for Las Vegas Market, July 27-31.

“Capel’s product development team is constantly searching for ways to appeal to a well-informed, sophisticated consumer,” said Capel Rugs Vice President of Sales Allen Robertson. “The range of colors, patterns and designs in our product assortment points to our commitment to bring the best to our customers.”

Aquarius RugTaurus RugL-R: Aquarius in ocean and Taurus in amber

Aquarius and Taurus are our latest cutting-edge collections. The inspiration for these 100% wool, hand tufted rugs comes from the world of astrology. Aquarius and Taurus both use space-dyed yarns to create a high-quality texture and thick, soft pile. Naturally Aquarius – translated from Latin to English as the water-bearer – comes in an ocean colorway, while Taurus – the bull – is available in amber. Size options include 5′ x 8′, 7′ x 9′ and 8′ x 11′.

Upton RugsL-R: Upton in black, red and cream

During Las Vegas Market, we’ll debut three new colorways of our transitionally styled Upton collection. These fresh colors – black, cream and red – are being added in response to strong demand from both wholesalers and consumers. A versatile hand-tufted rug, Upton features an elegant, classic pattern that can be placed anywhere in the home. The new colorways join burl, slate and sterling to round out a truly stunning lineup.

Lake Tahoe rug in Taos Blue

Topping off our new offerings is the Lake Tahoe collection. This latest take on the world famous Capel braided rug is glazed in brilliant earth tones with bright accents of blue and copper. Lake Tahoe rugs are Made in the USA and available in mineral brown, rustic canyon, Taos blue and woodland tan. These reversible rugs are reminiscent of the Southwest’s vibrant landscape.

To view these exciting new designs, please join us in our showroom in Building A, Space 226, of the Las Vegas World Market Center. You’re sure to hit the jackpot with our hot new looks!

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At Capel Rugs, we produce a wide variety of rugs for every style and budget, including one-of-a-kind hand knots, plush hand tufted rugs, flat woven dhurries, loop hooks and machine woven rugs. Our famous braided rugs continue to stand the test of time, and they’re recognized around the world for their peerless craftsmanship and unique beauty.

Pizzazz RugsL-R: Pizzazz in amethyst, deep emerald and sapphire

The latest addition to our braided lineup is the Pizzazz collection. These wool-tape braids are made with the hottest jewel tones for a truly dazzling look. Pizzazz is available in three colorways – amethyst, deep emerald and sapphire – and is made of 95% wool and 5% other fibers. The bright colors and custom sizing available in the variegated rug make it the perfect choice for a kid’s room or any room in need of a pop of color. Pizzazz, reversible for twice the wear between cleanings, is sure to be the center of attention in any room setting.

Braided rugs can show off their versatility through layering, and Genevieve Gorder’s The Player rug is a perfect candidate. It features a solid base color with two contrasting stripes for a stylish look. Use The Player to frame a smaller statement rug or create lush texture with a sheepskin or cowhide rug. For added wow factor, The Player features playful fringe that is really trending with today’s contemporary designs.

“I think fringe is where it’s at and where it’s going; the bigger the fringe, the better,” Gorder told Furniture Today. “I think in the next couple of years, we’ll have a lot more fringe options.”

Hableland Crochet

Make a real statement on your floor with another Capel braid, the Hableland Crochet rug from our Hable Construction collection. The distinctive crochet construction brings the handmade look of cozy knitted pieces to your floor. Hableland Crochet is a contemporary version of a vintage rug owned by the Hable sisters’ grandmother, and the design in both cream and light grey shines through atop hardwood floors. Hableland Crochet can be combined with any of our Hableland rugs for a cohesive look from room to room.

Since 1917 we’ve been producing world-renowned braided rugs at our mill in Troy, N.C. With unmatched quality and a variety of options to choose from, there is the perfect braided rug for every taste. Tackle a new project this summer – redecorate a room in your home with a braided rug from Capel.

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Now that summer is in full swing, we’re counting down the days until we can show off our new products during the first market of the season. The Atlanta International Gift & Home Furnishings Market (July 8-15) is the first stop of our summer tour, with our showroom located at Merchandise Mart, Space 6F2.

“With our licensee program, we work with the home fashion world’s top designers to create innovative rugs that showcase our unique strengths in styling, construction and quality,” said Allen Robertson, vice president of sales for Capel Rugs. “This market, we’re featuring an exciting mix of fresh colors, unusual textures and fashion-forward colors and themes designed to capture the imaginations of today’s increasingly sophisticated consumers.”

Ring rugCOCOCOZY’s Ring rug in grey on display

We are thrilled to launch our latest additions to the COCOCOZY collection. The noted design and fashion blogger is bringing her chic style to three new luxurious hand knotted rugs. The 100% New Zealand, semi-worsted wool floor coverings feature contemporary patterns that are sure to be the centerpiece of your room. Ring comes in a neutral yet stunning grey colorway that contains a repeating blue geometric pattern. Maroc in dark blue contains a tone-on-tone interlocking pattern for a truly refined look.

COCOCOZY’s Lyrical debuts in four colorways – cornflower blue, grey, indigo blue and silver green – tonal hues that create a soothing mood. Lyrical is available in 5′x8′, 7′x9′, 8′x11′ and 9′x13′, giving you the opportunity to pick the perfect size of this super plush selection.

Biltmore collection RugsL-R: Granada in navy and cream and Pergola in navy from the Biltmore® For Your Home collection

We’re also expanding our Biltmore® For Your Home collection’s Granada and Pergola collections. Granada features a distinctive moorish flair inspired by George Vanderbilt’s travels to Granada, Spain, in the late 1800s. Previously only available in grey, we’ve adopted a spa-toned cream and an exquisite navy as options. Also available in a sophisticated navy colorway is Pergola, which was inspired by Biltmore’s wisteria and trumpet creeper-covered pergola overlooking the former lawn tennis court located below the Italian Garden.

Come visit us in Atlanta to see these latest trend-setting designs alongside our world-famous braided rugs. There are sure to be many surprises in the showroom as well. Wholesalers can save big with our market special of 10% off all new introductions, with an extra 5% for those who purchase four or more new styles. We can’t wait to see you at market.

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Tuscan Sun rug in beige

Our Mediterranean-inspired collections from Kevin O’Brien have received such widespread acclaim, that we’ve adopted a handful of additional colorways to the Ramblas, Riviera and Tuscan Sun lines. These collections take on enhanced personalities with their updated color schemes.

Tuscan Sun, which was honored during the 2014 America’s Magnificent Carpet Awards, is now available in a neutral beige colorway. Signature tones of brown and yellow combine with stripes of muted green and blue to create an anything but drab floor covering. The beautiful pattern for Tuscan Sun was lifted directly from the paintings done in O’Brien’s sketchbook during a trip to Italy.

“The seventh sunset in Tuscany was as beautiful as the first six, and after a week I had a sketchbook full of paintings of suns hovering over lush layers of landscape,” said O’Brien of the inspiration behind this hand tufted 100% wool rug.

Kevin O'Brien CollectionL-R: Riviera in cream, Ramblas in Mediterranean blue and Riviera in grey

Riviera, which launched in an assortment of spa tones, has gone neutral as well, with updated cream and grey colorways. These flat woven dhurries are perfect for layering with other rugs. And our new Riviera shades are perfect for adding a pop of eye-catching pattern in a formal living room or dining area.

The new Ramblas colorway will transport you right into the Mediterranean Sea. You’ll feel the enchantment and romance of Italy in this lovely Mediterranean blue. Our hand tufted rug features an ombre pattern with deep dark blues along the edges. The pattern gives way to a lighter blue in the center that mirrors the look of light reflecting across the sea. The addition of 20% viscose to this wool rug gives off the feeling of ocean waves as the threads truly shine when struck by the sun.

Are you in love with these new looks as much as we are? Then bring one of these signature designer looks from Kevin O’Brien into your home today.

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Capel licensee and HGTV star Genevieve Gorder has expanded her offerings under the Capel Rugs umbrella with the addition of braided, hand tufted and flat woven designs to her wildly successful collection. Gorder’s previous designs had all been flat woven dhurries.

“I’ve been doing dhurries exclusively for the past few seasons — I love the dhurrie and I’ll never stop — but we wanted to also play in the world of tufted and outdoor, and I wanted to expand it into different horizons — price and different constructions,” Gorder told Furniture Today.

Genevieve Gorder RugsL-R: The Player in stone pigeon, Ancient Arrow in leo sun and Finesse Mandala in noir.

The Player design is braided at our mill in North Carolina and is perfect for layering with other rugs. The casual rug features fringe along two edges and incorporates two stripes for a pop of color against the neutral bases. The Player comes in six colorways and is reversible for twice the use between cleanings.

“I wanted to dip into braids. It’s Capel. Who else does braids like Capel? I wanted to create the 501 jean that’s really basic,” Gorder said.

The hand tufted Ancient Arrow rug contains hand-drawn, imperfect lines for the vintage feel. But the use of the repeating striped pattern gives Ancient Arrow a truly contemporary look. The 80% wool, 20% viscose rug is a bold addition to our expansive line of hand tufted rugs.

For the outdoor living space, Gorder has taken the outdoor rug and elevated it to new levels. The intricate and familiar patterns from old centuries are at the forefront of our Finesse Mandala and Finesse Moor rugs. These distressed, and seemingly aged, looks will add contrast to any deck or patio.

“I wanted to bring that indoor antique to the outdoor. It’s distressed and ancient because everything in outdoor feels so contemporary,” Gorder said. “It’s all so crispy plastic. I wanted to entertain everyone.”

We simply can’t contain our excitement for the new additions to the Genevieve Gorder collection, and we know you’ll feel the same way once you see them for yourself.

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We’re already making plans to honor the veterans who have served our country this Memorial Day. And while many of us will attend an annual parade and proudly hang Old Glory at our homes, showing off a patriotic spirit doesn’t have to be reserved for the holidays. Display it proudly 365 days a year with one of our red, white or blue outdoor rugs.

American Pride RugSalute the Stars and Stripes in your home with Capel’s American Pride rug

Our American Pride rug is the ultimate for displaying the 13 red and white stripes of the flag. The Made in the USA braided rug is perfect for use as a wall hanging and can handle the outside elements with style. Sizing for American Pride goes up to 3′x5′, and the rug is made from 100% polypropylene.

Finesse Moor RugWoodrun RugGarden Party RugL-R: Finesse Moor in capri blue, Woodrun in brick and Garden Party in cobalt

Another way to bring red, white and blue into your home is by layering some of our indoor/outdoor rugs. Start with a solid base like our Woodrun rug in brick. Add white and blue elements with the layering of either Garden Party in cobalt or the capri blue colorway of Finesse Moor from our Genevieve Gorder collection. Incorporating the depth of the layers onto a patio or into a living room is sure to provide plenty of comfort underfoot and will bring coziness to summertime gatherings. Garden Party and Woodrun are crafted in our mills in North Carolina, where we’ve been making braided rugs since 1917.

If something gets spilled on any of Capel’s outdoor rugs during your Memorial Day celebration, there’s no need to worry. Stains wash right out with water from a hose thanks to fibers that are mold and mildew resistant and won’t shrink. Invest in a wonderful outdoor rug in a patriotic colorway this Memorial Day and get ready to enjoy a lifetime of memories.

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Pizzazz RugsWe had a blast this High Point Market showing off our latest rug collections and showcased a number of special guests. Our showroom – Market Square, Space 112 – was packed every day with style spotters, buyers and designers who were all eager to see our latest fashion-forward designs.

Braided rugs aren’t new for us – we’ve been making them since 1917 – but our Pizzazz rug is anything but dated. This bold design features today’s hottest jewel tones in our world-famous wool tape braid; it’s sure to be the center of attention in any room. Layers of high-fashion color paralleled with a micro braid create a stunning high-low effect. These made in the USA rugs are reversible for double the wear between cleanings. Pizzazz is available in amethyst, deep emerald and sapphire.

Visitors to the showroom on Sunday and Monday met the designers behind some of our latest collections, receive decorating advice and got a behind-the-scenes look at a live photo shoot featuring our licensees. COCOCOZY, Genevieve Gorder, Kevin O’Brien and Susan and Kate Hable from Hable Construction basked in the glow of the bright lights and had a great time playing it up for the camera.

Blog_Collage
Our designers (L-R from top): COCOCOZY, Genevieve Gorder, Susan and Kate Hable and Kevin O’Brien.

COCOCOZY debuted several new rug designs that are sure to be among the most sought-after by trendy homeowners in late 2014. O’Brien adopted new colorways to the Ramblas, Riviera and Tuscan Sun designs – all of which received rave reviews during winter markets. Hable Construction showed off their hand knot collection, including customer favorite Aspen in spice red.

Gorder expanded beyond the flat woven category and introduced her first braid – The Player – and hand tufted – Ancient Arrow – rugs. The Player features a simple design that layers well with a variety of other rugs, while Ancient Arrow contains a repeating pattern of imperfect, hand-drawn lines striped for a contemporary look made to last. The HGTV star also showed off new designs that are perfect for the great outdoors with Finesse Mandala and Finesse Moor.

To top it all off, Gorder also added Dokka Stripe to her line of flat-woven dhurries. The striped rugs catch the eye with one bank of color pop in the center. Geometric, tribal and familiar, Dokka Stripe was inspired by Gorder’s roots and is named for the hometown of her great grandfather.

All this excitement has us already counting down the days until the fall High Point Market on October 18. Don’t miss out on the fun and book your trip now!

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2014_CatalogWe are thrilled to announce the release of the 2014 Capel Rugs catalog, which showcases our entire line of trend-setting area rugs. The printed catalog shows off our wide range of styles and rug construction types, serving as a perfect reference for wholesalers, retailers and consumers.

Featuring more than 250 pages filled with full-color images, product details and licensing stories, the 2014 Capel catalog is our latest resource to simplify rug shopping for retailers and designers. Our catalog’s fresh, fashion-driven design approach incorporates chalkboard-inspired typography, an extensive selection of new room scenes and a vintage-infused cover that also serves as the table of contents.

During the past year, we have expanded our hand knotted rug collections, restyled our indoor-outdoor designs and launched a new licensing partnership with the Hable sisters. All those milestones are highlighted in our 2014 catalog alongside representations of the tradition and craftsmanship for which Capel has been known since 1917.

Aspen
“Our goal with this catalog was to maintain the elements that have worked well for our readers in the past while offering additional resources and ideas for designing whole-room looks,” said Mary Clara Capel, director of administration and Canadian sales. “Throughout the catalog, readers will discover creative tips pulled from our educational publications, division pages that excite and inspire and room scenes that appeal to different design aesthetics and budget thresholds.”

The catalog opens with a look inside our successful licensing partnerships, including Biltmore® For Your Home, COCOCOZY, Genevieve Gorder, Hable Construction, Kevin O’Brien and Williamsburg®.

Following stunning vignettes focusing on Capel – American Originals® braids and highlights of our company’s history, the catalog presents the rest of our diverse line organized by construction. The entire catalog features icons identifying Capel Anywhere™ indoor/outdoor styles, Made in N.C. rugs, Made in the U.S.A. offerings and Price Pleaser rugs for easy reference.

QR_NoteQR codes also can be found throughout the catalog, providing readers with easy access to more online information about our fashion-savvy styles through videos, websites and blogs.

“We’ve been in the business of designing and producing rugs for nearly a century, and rugs have always been our passion and focus,” said Capel. “Our ability to mix the old and the new – the expected and the unexpected – has maintained our status in American homes and businesses all these years, and this catalog epitomizes our status as an industry leader.”

Our new catalog will debut during April’s High Point Market and is now being mailed to dealers nationwide.

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