The results are stunning true-to-life, 360-degree views of Capel’s latest designer styles that, when viewed online through Google Street View technology, deliver an immersive and interactive tour of the showroom.
“Our virtual tour gives customers who didn’t come to market an easy opportunity to see what they missed,” says Cameron Capel, vice president of national accounts for Capel Rugs. “And those who did attend can use this technology to review what they saw and loved during their visit.”
At the October market, Capel Rugs introduced several new additions to the WILLIAMSBURG® “trend meets tradition” line and the Biltmore® line of licensed rug designs. In addition, we launched a variety of new creative Capel-branded designs emphasizing the themes of Color Burst and Texture Riot.
“This innovative tool provides buyers with the ability to tour our showroom and view our products at their own convenience on any Web-enabled computer or mobile device, from any location and at any time,” said Cameron Capel.
Capel Rugs debuted its virtual showroom technology in July at the summer edition of Atlanta’s International Gift & Home Furnishings Market and, in the coming months, Capel plans to expand its virtual tour offerings to include other company showrooms!
“Capel is committed to providing retailers, consumers and designers with all the support they need to easily explore the company’s ever-evolving line of stylish area rugs — the most comprehensive in the industry,” said Cameron Capel. “This year’s new tools include the release of the dynamic 2014 Capel Catalog, ongoing additions to CapelRugs.com and the new Google-based virtual showroom tour.”