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October 2012

Capel Rugs Press Release
High Point, Market Square Towers

For Immediate Release
October 1, 2012

Fresh Perspectives from Genevieve Gorder and Kevin O'Brien
Take Center Stage


Celebrity Sightings, Retailer Savings, Skilled Artisans Highlight Fall Market

TROY, N.C. – Capel aims its new style point of view™ on color this market with vibrant product introductions from famed interior and textile designers.

The urban and graphic influence of textile designer and artist Kevin O'Brien graces three rug collections making their official debut in High Point. Known for his use of color, O'Brien's introductions will feature a wool, loop-hooked construction that feels warm and nubby underfoot.

HGTV designer Genevieve Gorder brings her unique interpretations of global rug patterns, unveiling two new flat woven collections this fall. These durable, low-pile floor coverings are hand loomed for superior construction.

Celebrity Spotting and Genevieve Gorder Giveaway
Genevieve Gorder will be in the Capel showroom on Sunday, October 14 and Monday, October 15. Visitors to the showroom can chat with the celebrity designer and television star about her new collections and register to win one of two 5' by 8' Genevieve Gorder rugs. Gorder will personally draw a winner on Sunday and Monday in the Capel showroom.

Who Doesn't Love a Gift Card?
As if free product and celebrity aren't enough, Capel is giving away cold hard cash to showroom visitors. Twice a day, Sunday through Thursday, Capel will hold a drawing for a $100 American Express gift cards.

Best Sellers – Unbelievable Savings
Capel knows it takes more than superior product to create great retail partnerships and this fall they are rolling out several limited-time discounts. During High Point Market, retailers will receive 15 percent off all in-stock, ready-to-ship best-selling rugs. In addition, there will be special pricing on discontinued items.

Custom Gifts from Capel Craftsmen – Made in America Pavilion
Once again, Capel is proud to be part of the Made in America Pavilion in the Suites at Market Square. This year the company's best-kept secret – the skilled artisans that handcraft their signature braided rugs – will be on-site to demonstrate the craft that has become synonymous with the word Capel. Watch as an expert craftsman creates custom braided-rug accessories for you to take home.

New to High Point:

Thailand Outdoor
Capel reweaves the rich, concentrated patterns of the Silk Road for today's consumer in the new Thailand Outdoor Collection. Debuting three on-trend designs, Thailand carries out a modern vibe on the traditional ikat and lotus themes.

Woven of 100 percent olefin in Belgium, Thailand incorporates relaxing and muted tones of washed khaki and faded chambray. While made to endure exterior conditions, they are ideal for indoor use and are available in the following sizes: 3'11" by 5'6", 5'3" by 7'6" and 7'10" by 11'.

Williamsburg's Bowden Scallop
History takes another modern turn in the latest WILLIAMSBURG® Collection addition as Capel aims its new style point of view™ at a contemporary interpretation of the historic Bowden Scallop pattern.

The classic, shell-inspired motif gets a makeover with an airy design, lightened colors and soft, 100 percent, hand-tufted wool. The Bowden Scallop rug is available in four colorways (bamboo, blue bell, parchment and spice) in sizes ranging from 5' by 8' to 8' by 11'.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.

To see more from Capel Rugs' program of more than 10,000 unique designs, visit CapelRugs.com.

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For media inquiries, contact Rivers Agency:
Lauren Rivers
publicrelations@riversagency.com
919-932-9985

Capel Rugs Press Release





 


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