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Capel Catalog 

Capel Rugs Unveils 2014 Catalog


April 3, 2014

Capel Rugs Unveils 2014 Catalog

The 2014 Capel Rugs Catalog
 

Troy, N.C. - Capel Rugs, a leading source for trend-setting area rugs in a wide range of styles and constructions, has just released a new printed catalog showcasing its entire 2014 line.

Featuring more than 250 pages filled with full-color images, product details and licensing stories, the 2014 Capel catalog is the company's latest resource to simplify rug shopping for retailers and designers. The catalog's fresh, fashion-driven design approach incorporates chalkboard-inspired typography, an extensive selection of new room scenes and a vintage-infused cover that also serves as the table of contents.

During the past year, Capel has expanded its hand knotted rug collections, restyled its indoor-outdoor designs and launched a new licensing partnership with the Hable sisters. All those milestones are highlighted in the 2014 catalog alongside representations of the tradition and craftsmanship for which Capel has been known since 1917.

"Our goal with this catalog was to maintain the elements that have worked well for our readers in the past while offering additional resources and ideas for designing whole-room looks," said Mary Clara Capel, director of administration and Canadian sales. "Throughout the catalog, readers will discover creative tips pulled from our educational publications, division pages that excite and inspire and room scenes that appeal to different design aesthetics and budget thresholds."

The catalog opens with a look inside Capel's successful licensing partnerships, including Biltmore® For Your Home, COCOCOZY, Genevieve Gorder, Hable Construction, Kevin O'Brien and Williamsburg®.

  The Aspen Rug

Following stunning vignettes focusing on Capel - American Originals® braids and highlights of the company's history, the catalog presents the rest of the company's diverse line organized by construction. The entire catalog features icons identifying Capel Anywhere indoor/outdoor styles, Made in N.C. rugs, Made in the U.S.A. offerings and Price Pleaser rugs.

QR codes example
 

QR codes also can be found throughout the catalog, providing readers with easy access to more online information about Capel's fashion-savvy styles through videos, websites and blogs.

"We've been in the business of designing and producing rugs for nearly a century, and rugs have always been our passion and focus," said Capel. "Our ability to mix the old and the new - the expected and the unexpected - has maintained our status in American homes and businesses all these years, and this catalog epitomizes our status as an industry leader."

Capel's new catalog will debut during this month's High Point Market and is now being mailed to dealers nationwide. Catalogs are available for purchase at www.capelrugs.com/2014-catalog ($20 each).

About Capel Rugs

Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs. To see more from Capel Rugs' program, visit CapelRugs.com.

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For media inquiries, contact Rivers Agency:
Sarah Lamm
publicrelations@riversagency.com
919-932-9985






 


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