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Capel Rugs Turns Up the Heat During Winter Markets

February 12, 2014

Capel Rugs Turns Up the Heat During Winter Markets

New licensee designs, fashion-forward braids elicit sales, awards

Troy, N.C. - Capel Rugs captivated buyers shopping its Atlanta and Las Vegas showrooms during the winter markets with introductions ranging from luxurious hand knots to durable outdoor designs. Capel continues to lead the industry with successful licensee partnerships while maintaining its longtime focus on highly popular Capel braids.

"We experienced strong attendance and robust sales during the winter markets in Atlanta and Las Vegas," said Allen Robertson, vice president of sales for Capel Rugs. "Our retailers really responded to our broad range of design inspirations, color stories and price points. Our prospects for 2014 are strong."

Highlights from the 2014 winter markets include:

Hable Construction
Following last fall's successful launch of the Hableland collection of loop-hooked and braided rugs, Capel Rugs debuted three luxurious new hand-knot designs during the winter markets. Aspen features a wintry pattern reminiscent of tree branches and is available in four colorways: Ash, Beige, Midnight Blue and Spice Red. Infinity offers a fresh take on the endless loop with playful flourishes at the center, and comes in Bisque, Charcoal, Linen and Steel Blue. Laurel, available in Taupe or Wheat, features a geometric pattern surrounded by familiar interlocking wreaths.

Hand knotted of 100% wool and made in India, these rugs are 6/35 quality knotted, and all three collections are available in 4'x6', 5'x8', 7'x9' and 8'x11' sizes. Aspen is also available in 9'6"x13'6". A 5'x8' rug may retail for $1,795.

Aspen Infinity Laurel

Kevin O'Brien
Capel Rugs' latest additions to the highly successful Kevin O'Brien program continued to generate wide acclaim during the winter markets. O'Brien's latest designs draw upon the striking landscape scenes that the textile designer and artist captured in sketches during his recent trip to Tuscany. Collections include:

Tuscan Sun features circles and bands of color from O'Brien's sketches of Italian sunsets. This hand-tufted 90% wool, 10% viscose collection made in India is available in Grey, Spa/Cream and Turquesa. Tuscan Sun comes in 3'x5', 5'x8', 7'x9' and 8'x11' sizes. A 5'x8' rug may retail for $673.

Lisbon and Ramblas, hand-tufted wool collections made in India, are offered in sizes 3'x5', 5'x8', 7'x9' and 8'x11'. Lisbon comes in Gris and Azul hues, while Ramblas is available in Silver Blue and Beige. A 5'x8' rug may retail for $673.

Riviera, a flat-woven Dhurrie made in India of 100% wool, is available in four Mediterranean-influenced colorways: Amarillo, Mint, Azul and Blue/Brown. Sizes include 3'x5', 5'x8', 7'x9' and 8'x11'. A 5'x8' rug may retail for $394.

Portofino, a brightly colored collection composed of graphic patterns, is an Indo-Tibetan hand-knot collection made in India of 100% New Zealand wool. Available in Sage/Mint and Blue/Grey, sizes include 5'x8', 7'x9' and 8'x11'. A 5'x8' rug may retail for $1,798.

Finesse-Santorini, a recent addition to Capel's popular Finesse line of indoor/outdoor rugs, is a machine-woven collection made in Belgium of 100% olefin. The color palette includes shades of Celery, Charcoal, Spa and Capri Blue. Sizes include 3'11"x5'6", 5'3"x7'6" and 7'10"x11'. A 5'3"x7'6" rug may retail for $124.

Garden Party
Capel's Garden Party collection was designed with a neutral insert border to accent the collection's vibrant colors and to coordinate with today's detailed outdoor patterns. Garden Party is a braided collection made in the USA of 100% polypropylene, making it mold and mildew resistant. The color palette includes Leaf, Mist, Aquamarine, Sky, Cobalt, Melon and Tuscan. Sizes range from 20"x30" to 11'4"x14'4", with runner and custom sizes also available. A 5'x8' rug may retail for $310.

Inspire Presentation Boards Now Ready to Ship
Inspire, Capel's highly versatile new collection of custom-made, fabric-bordered rugs, is crafted to order with wool-blend bases featuring a welcoming softness that's easy to maintain. Engineered to resist staining and fading, sizes range from 3'x5' to 12'x15', with square, octagon and runner sizes also available. A 5'x8' rug may retail for $785. Now ready to ship: Presentation boards showing the collection's broad range of fabrics and bases.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs. To see more from Capel Rugs' program, visit

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