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Capel Rugs Partners with Hable Construction


Capel Rugs Press Release

For Immediate Release
September 5, 2013

Capel Rugs Partners with Hable Construction to
Develop Exclusive Line of Bold, Graphic Floorcoverings

Initial Collection Features Wool Loop Hooks and Kid-Friendly Designs

Troy, N.C. - Capel Rugs has joined forces with Susan Hable Smith and Katharine Hable Sweeney of Hable Construction to create a line of exclusive area rugs featuring whimsical, fun and lighthearted graphics.

Susan Hable Smith and Katharine Hable Sweeney

The initial rollout, scheduled to debut during the October High Point Market, includes several wool loop-hook constructions and three complementary made in the USA braided collections with a simple contemporary style theme. A kids-oriented line called Hableland also will debut during the High Point Market.

"The Capel product development team is constantly searching for the most creative and unique designer brands," said Allen Robertson, vice president of sales. "We have teamed up with Susan and Kate to develop a versatile line of rugs featuring bold graphic patterns and modern color palettes that is sure to create excitement at retail."

The Hable sisters are hard at work developing additional rug styles that will be introduced by Capel in the spring of 2014. The next phase will expand the program's range with a variety of hand-knotted collections in a more sophisticated color palette, as well as other fresh constructions. The expanded offerings will be presented in an innovative, integrated room display during the April High Point Market.

To create this new program, Capel collaborated closely with the Hable Construction team to blend Capel's fashion-forward design focus and quality construction techniques with the Hable sisters' unique mix of practicality, sophistication and timelessness. Bold graphic patterns composed of abstracted motifs mixed with colorful, hand-drawn details are hallmarks of the Hable aesthetic, and these design inspirations shine through in these new area rug collections.

"We are excited to partner with Capel on this new line because, like us, they are a family owned and operated company that makes products right here in the United States," says Susan Hable Smith. "We strive to work with American companies that manufacture the best products in places with the top skill sets and Capel fits right in with that mission."

About Hable Construction
Susan Hable Smith and Katharine Hable Sweeney, Texan sisters and design experts, founded the New York City-based textiles company Hable Construction in 1999. The company is named after their great grandfather's 20th-century road construction business. Katharine and Susan decided a business partnership would be a harmonious marriage of the two siblings' talents.

Katharine Hable Sweeney is a born saleswoman with strong professional experience working at fashion leaders Kate Spade and Polo Ralph Lauren, and concentrates on the marketing of the Hable Construction brand. Susan Hable Smith is an exceptional artist inspired by nature and the handmade aesthetic and focuses on the creative side of the business. Overall success and recognition have been strengthened by recent licensing opportunities with industry notables: Hickory Chair, Garnet Hill, S. Harris, Volkswagen, SC Johnson and Proctor & Gamble.

Hable Construction is a past recipient of the textile designer of the year award from Elle Decor. The team has been featured in the New York Times, Elle Decor, World of Interiors, Vogue Italy, Traditional Home and Interior Design, and has appeared on HGTV, Martha Stewart Living and CNBC.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best-selling hand-tufted rugs, innovative outdoor rugs and kids rugs.

To see more from Capel Rugs' program of more than 10,000 unique designs, visit CapelRugs.com.

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For media inquiries, contact Rivers Agency:
Sarah Lamm
publicrelations@riversagency.com
919-932-9985

Capel Rugs Press Release





 


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