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April 2013

Capel Rugs Press Release

For Immediate Release
April 10, 2013

Capel Rugs Debuting COCOCOZY Line at High Point Market

Designer will be in Capel showroom to launch exciting new program of five collections and 24 rugs

Pink Ivory

Pink

Navy

Navy

Convertibles

Peacock

Troy, N.C. - Capel Rugs has teamed up with top shelter blogger and textile designer Coco, founder of the popular design blog, COCOCOZY. The collaboration has resulted in an exclusive line of fashion-forward licensed rugs being introduced at the April 20 to 25 High Point Market.

Two fabulous brands, one bold collaboration:
Known for creating effortlessly cool interiors on her blog, COCOCOZY, Coco has translated her unique graphic design aesthetic into rug collections that are colorful and comfortable, with a fresh California twist.

"I am beyond thrilled to be partnering with a prestige brand like Capel to introduce the first COCOCOZY rug collection," says the brand's designer and founder, who prefers to be identified only by her nickname of Coco, given to her as a child by her grandmother.

"I have always wanted to design rugs because they are such an important part of decorating," Coco adds. "This rug collection is filled with a selection of designs that are modern, stylish and accessible."

Artfully executed in a 100 percent wool, hand-knotted Indo Tibetan weave, the COCOCOZY for Capel Rugs line showcases Coco's signature patterns and textures in a variety of lively colors, including pink, navy and peacock blue. Each of the five collections - 24 rugs in all - can be freely mixed and matched, with themes ranging from the bold to the demure.

"Capel's designer partnerships continue to set new standards, and we worked closely with Coco to create a line that brings the allure of her fresh style to our customers in a remarkable hand-knotted product that has a soft, plush feel," said Allen Robertson, vice president of sales. "The quality and design of COCOCOZY for Capel Rugs are exceptional. With five collections and 24 rugs to choose from, our customers can experience a unique taste of California-cool, simply by shopping at Capel."

Based in Los Angeles, Coco leads a double life: a successful executive by day and a popular interior design blogger and home furnishings designer by night. When she launched the COCOCOZY blog in 2008, the aim was simple - to help provide interior design and lifestyle inspiration for family, friends and strangers alike. Little did she know that the COCOCOZY blog would become so popular.

With approximately 5 million page views per year, and more than 80,000 daily followers on social networks such as Facebook, Twitter and Pinterest, COCOCOZY has become a popular voice for design lovers. Readers include everyday décor enthusiasts as well as celebrities, such as pop star Katy Perry and interior design guru Jonathan Adler.

In 2011, Coco took her passion one step further by creating a luxury line of textiles under the COCOCOZY brand. The collection features pillows, throws, bedding and drapery, all made in the U.S. and designed by Coco. Recently, the line was expanded to include an assortment of accessories such as soy candles and tabletop items.

In January 2013, COCOCOZY was awarded the Best New Product Award at the New York International Gift Fair.

Meet Coco at Market
You're invited to join Capel Rugs for a special event, Cocktails with Coco, in the company's High Point Market showroom on Monday, April 22 at 4 p.m. Capel Rugs' showroom is located at Market Square, Space 112.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.

To see more from Capel Rugs' program of more than 10,000 unique designs, visit CapelRugs.com.

Follow Capel Rugs: Facebook Twitter Blog

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For media inquiries, contact Rivers Agency:
Lauren Rivers
publicrelations@riversagency.com
919-932-9985

Capel Rugs Press Release





 


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