Capel Rugs, America’s Rug Company
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January 2013

Capel Rugs Press Release
AmericasMart, Building 1, Space 6F2

For Immediate Release
January 8, 2013

Capel Begins 2013 with Substantial Product
and Promotion Values for Buyers


First new products feature overseas influence

TROY, N.C. – Capel begins the year with three new collections during the Atlanta Rug market, all inspired by classic patterns from abroad. Two hand-tufted collections, Villandry and Tracery, are French influenced while Kasbah, a luxurious hand-knotted group takes it cues from North Africa.

"The craftsmanship in Kasbah is impeccable. Everything you expect in a high end, hand-knotted rug," says Tami Watras, vice president-product and creative director for Capel Rugs. "But perhaps what is most notable is the depth of color and refinement of pattern in Tracery and Villandry. It's not found anywhere else for this price point. The value is exceptional."

Villandry
The botanical patterns in Capel's new Villandry collection recall the intricately designed kitchen gardens of 16th century France. These precisely planted vegetables and flowers appeared as if embroidered when viewed from above. The same intricate, thoughtful design can be seen in Capel's adaptation of the multi-colored, open-work patterns.

Spa, cream, espresso and spice colorways serve as a backdrop for warm, multi-colored patterns. Sizes range from 3' x 5' to 9' x 13' and display tremendous value for the work involved in a hand-tufted rug. A 5' x 8' rug may retail for $389. Villandry is hand-tufted of 100 percent wool in India.

Tracery
Gothic architecture is the inspiration for the delicate designs in the Tracery collection. The fine lines of these patterns evoke the stonework that gave style and substance to Gothic cathedral windows.

Four spa-toned colorways – mint, pale gray, bisque and charcoal - feature complex, tone-on-tone tracings in either a circular or square-based pattern. Tracery is hand tufted in India of 70 percent wool and 30 percent viscose. Sizes start at 3' x 5' and run to 9' x 13'. A 5' x 8' rug may retail for $449.

Kasbah
Capel marries ancient patterns with modern comfort in Kasbah, a collection of luxurious, hand-knotted rugs. Heavily influenced by North African architecture, Kasbah features designs with graphic lines and Moorish arches.

Three patterns - diamond, star and cube - are laid over solid brown, aqua and natural colorways. Kasbah is hand-knotted in India of 100 percent wool, at 22 knots per square inch. Its high pile and plush hand reinforce the luxurious nature. Four sizes are available starting at 3' x 5' up to 8' x 11'. A 5' x 8' rug may retail for $849.

Promotions and Savings
In addition to the quality found in its new products, Capel has also invested considerably in savings programs and new promotional materials for buyers.

Product Savings
The biggest payoffs in business always come from taking a risk. And so it is with Capel’s discount drawing. After orders are placed, retailers can draw for discounts ranging from 10 to 50 percent on a wide range of stylish Capel designs.

Customers that order at least $250 of braided rug products (including rugs and samples) at the market will receive a 10 percent discount. To sweeten the deal, the discount will be extended on all braid orders through April 15, 2013.

Rug displays offer the greatest reduction. All available displays will be sold at a 75 percent discount during market.

2013 Catalog
Capel's eagerly anticipated 2013 catalog "The Guide" will be available during market. The 240-page guide employs engaging graphics and compelling copy that inspire consumers to be their own interior decorator. Buyers can stop by the Capel showroom in AmericasMart Building 1, space 6F2, to pick up their own copy.

Freight Savings
In addition to attractive product discounts, customers also can enjoy major savings on freight costs. Dealers that purchase $1,000 of Capel's new winter introductions receive a 10 percent freight allowance.

iPad and Kindle Drawings
The excitement doesn't end when orders are complete. Buyers have an opportunity to take something home for themselves. From January 9 through 16, Capel is holding daily giveaway drawings. The lucky winners will walk away with a Kindle Fire or iPad mini, perfect for catching up on "must-see TV" episodes or the latest magazines and books during the flight home.

About Capel Rugs
Based in Troy, N.C., Capel, Inc. offers more rugs in more categories than any other area rug company, including original braided rugs, the finest hand-knotted rugs, best selling hand-tufted rugs, innovative outdoor rugs and kids rugs.

To see more from Capel Rugs' program of more than 10,000 unique designs, visit CapelRugs.com.

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For media inquiries, contact Rivers Agency:
Lauren Rivers
publicrelations@riversagency.com
919-932-9985

Capel Rugs Press Release





 


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